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Webinars

Key global trends impacting the practice of market research with an awarding-winning case study on automation

Our world is constantly changing, and insights professionals everywhere are faced with the ongoing challenge to adapt our methods and approaches to change with it. In this webinar, you will hear first about some of the key dimensions of that change...

Catalogue: Webinars 2019
Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim
Company: SKIM
July 25, 2019
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Citation

Lorch, Bond, Baker and Ifrim (2019a, July 25). Key global trends impacting the practice of market research with an awarding-winning case study on automation. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/key-global-trends-impacting-the-practice-of-market-research-with-an-awarding-winning-case-study-on-automation


Magazines

Research World (September 2018)

The combination of Artificial Intelligence and Machine Learning is being called ‘The Fourth Era of Computing’. While worries understandablypersist that the advance of broadly-labeled ‘automation’ will lead to job losses in many...

Catalogue: Research World 2018
Author: ESOMAR B.V.
September 1, 2018
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Citation

B.V., E. (2018a, September 01). Research World (September 2018). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/research-world-september-2018-


Research reports

Global Market Research 2018

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015. In contrast with last year, not all regions show...

Catalogue: Global Market Research
Author: ESOMAR B.V.
June 15, 2018
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Citation

B.V., E. (2018a, June 15). Global Market Research 2018. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/global-market-research-2018


Videos

Reinventing a win-win loyalty experience

Reinventing an omnichannel shopping experience requires two equally important ingredients:1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation;2. Adding a layer of gamification to enhance the...

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Zyed Jamoussi
June 6, 2018
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Citation

Jamoussi, Z. (2018a, June 06). Reinventing a win-win loyalty experience. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/reinventing-a-win-win-loyalty-experience


Research papers

Low engagement?

The plummeting of response rates figures is a very well-known issue in the Market Research industry. While the possible ways to deal with this issue are plentiful, an unavoidable candidate is engagement, in particular among Millennials. We test the...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Joaquim Bretcha, Oriol J. Bosch, Ezequiel Paura
Company: Netquest
May 13, 2018
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Citation

Bretcha, Bosch and Paura (2018a, May 13). Low engagement?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/low-engagement-


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality